A field manual for SaaS growth — new playbooks weekly
SaaS growth playbooks & founder stories that work
Go Fund Project reverse-engineers how software companies really win: pricing power, distribution, buyer psychology, and strategy. 107 tactics, teardowns, and case studies — zero fluff.
Start here: the 7 playbooks below cover every growth lever, or jump straight to the latest stories.
Featured story
The best thing to read first
How Did Figma Succeed? Multiplayer Design and Bottom-Up Enterprise
Browser-based multiplayer, bottom-up enterprise invasion, and a $20 billion acquisition attempt: how Figma beat Adobe at a game Adobe owned.
Start here
The growth playbooks
A 7-part system covering every growth lever — work through them in order, or jump to the playbook you need now.
Growth Psychology
22 tactics: biases, triggers, and loops that turn mental shortcuts into revenue.
Pricing Power
Pricing traps, discrimination, and metering: keep more of the value you create.
Hidden Markets
Stealth segments, bypass routes, and niches the giants ignore.
Competitive Tactics
Zero-budget plays for outmaneuvering bigger competitors.
Legal Gray Zones
Regulatory gaps, sandboxes, and compliance turned into a moat.
Platform Power
From tool to ecosystem: lock-in mechanics and platform dominance.
Product-Led Growth
PLG fundamentals plus success stories: Loom, Notion, Anthropic, and more.
Latest reads
New and worth your time
How Did Notion Succeed? Templates, Community, and Bottom-Up Domination
From near-death to a $10B valuation: how template galleries, community evangelists, and bottom-up adoption built a category leader.
The EU AI Act Playbook for SaaS: Turning Compliance Into a Moat
Risk tiers, the obligations stack, and how to turn AI Act readiness into an enterprise sales weapon.
Reciprocity Engine: Giving Away Value to Trigger Paid Conversions
The highest-ROI growth lever in SaaS: engineer generosity so precisely that paying feels like settling a fair debt.
Why read us
Operator-grade SaaS writing. No listicles.
Every piece answers one question: what exactly did they do, and can you steal it? Pricing teardowns, distribution playbooks, buyer psychology, and founder case studies — written to be used, not skimmed.